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Loudness normalization versus turning up the volume

Use a level target for consistency, then listen for distortion and differences between speakers.

  • Audio
  • 1 min read
  • 2 free tools

Volume is a playback or gain choice. Loudness normalization measures an audio program and adjusts it toward a target. Neither repairs clipping that was recorded into the source. A louder file can still be difficult to understand if room noise, overlapping speech or distortion dominates it.

Choose the target for the destination

DecisionReasonReview
Integrated loudness targetSets a program-level loudness aimThe destination’s current delivery guidance
True-peak headroomReduces risk of peaks above the chosen ceilingLoud syllables and music transitions
Speaker balanceKeeps quieter speakers intelligibleConversation sections with changing speakers
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Normalize and compare

  1. Save the original and listen for distortion before processing.
  2. Open the loudness normalizer and enter the integrated loudness target you want in LUFS. The tool uses a -1.5 dB true-peak ceiling.
  3. Download the WAV and compare it with the source at a similar listening level.
  4. Listen to the beginning, middle and ending. A whole-program target does not guarantee that every speaker or individual sentence has the same perceived level.

Keep a useful review standard

Do not choose a target only because another video uses it. Different destinations and content types can have different delivery guidance, and platforms may apply their own playback normalization. Keep the target with the project notes so another editor can reproduce the decision.

If the source is already clipped, making it quieter can reduce playback level but cannot recreate the missing waveform detail. If one speaker is much quieter than another, adjust the editorial mix rather than expecting one global setting to solve every difference.

Sources and further reading

Next step

Sound right? Send the recording.

Once the audio is good, Studio does the rest: it cuts the retakes and long pauses, adds captions and makes short clips.

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A frame from a finished podcast clip, captioned a few words at a time.
From a finished Studio edit