Video editing brief
Give an editor the audience, point, source files, delivery format and review constraints.
- WhenBefore handing off footage
- ForCreators commissioning an edit
- Inside22 fields
PDF, A4, 2 pages · No email needed
00:10What's inside
22 things to fill in.
Write on the printout, or type into the Word version. Each answer is one less question later.
- Audience
- The one point viewers should remember
- What viewers should do next
- Where the video will be published
- Original recording filenames
- Examples to study
- What to borrow from those examples
- What to avoid
- Approved images, logos and music
- Names and technical terms with correct spelling
- Opening line or strongest moment
- Sections to keep, with timestamps
- Sections to remove, with timestamps and reasons
- Pace and target duration
- Caption style and language
- Graphics that explain a specific point
- Aspect ratio and requested resolution
- Caption file or burned-in captions
- Required export format
- Reviewer and feedback deadline
- How the final version will be approved
- Sensitive material and usage restrictions
00:20Next on your list
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Record the recurring visual and editorial choices an editor needs to match.
00:30Your next step
Start with your recording
Edit this recording in Studio
30 free minutes · No card
Turn the brief into edit instructions.
Choose your upload options, then use the video’s chat to request a specific correction.
Free tool for this step: Content repurposing planner