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Video style sheet

Record the recurring visual and editorial choices an editor needs to match.

  • WhenBefore starting a series
  • ForBrand and content teams
  • Inside18 fields

PDF, A4, 2 pages · No email needed

First page of the video style sheet
Page 1 of 2, as it prints
00:10What's inside

18 things to fill in.

Write on the printout, or type into the Word version. Each answer is one less question later.

  1. Project or series
  2. Approved logo file
  3. Approved color values
  4. Font family and available font files
  5. Frame shape and resolution
  6. Opening treatment
  7. Caption placement, size and emphasis
  8. Lower-third format
  9. How figures and quotes should appear
  10. Pace and pause preferences
  11. Music usage and speech priority
  12. Ending and call to action
  13. Reference recording and timestamps
  14. What matches our intended style
  15. What should not be copied
  16. Accessibility and contrast checks
  17. Unapproved assets or claims
  18. Version and approval date
00:30Your next step

Carry the style into the next edit.

Save available brand settings in Studio and include approved assets and explicit instructions with the recording.

Free tool for this step: Video thumbnail maker

Start with your recording Edit this recording in Studio 30 free minutes · No card